Business Insider/Oscar Williams-GrutPokémon Go isn't just a smash hit game — it's a massive marketing opportunity. The app's groundbreaking feature is the fact that it locates Pokémon in the real world and uses real world locations like shops and churches for things like gyms, where you can battle, and "Pokéstops", where you can get items like Pokéballs and healing potions.
Similar Stories to Shops, Pubs, And Cafes Are Spending Money On Pokémon Go To Bring In More Customers on Bing News
owilliamsgrut@businessinsider.com (Oscar Williams-Grut), Business Insider
Wed, 07/27/2016 - 11:00pm
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