Similar Stories to Sources: Yahoo In Talks To Buy Video Ad Platform Brightroll For Around $700m on Bing News

Ingrid Lunden,Sarah Buhr, TechCrunch
Mon, 10/20/2014 - 5:53pm

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from… Read More

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Topics:  brightroll   read more   yahoo   talks   platform   video ad   advertising   heard   
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