Similar Stories to Starbucks' Mobile Order Push Meets Resistance From Ritual Seekers on Bing News

LOS ANGELES (Reuters) - Starbucks Corp wants more people to use its time-saving mobile ordering app that lets customers buy drinks without waiting in line.

BING NEWS:
  • How Starbucks is pushing the envelope with SMS, MMS marketing
    By teasing with a trivia question, the brand reminded subscribers they were part of the mobile program. ?This allowed them to do device recognition in order to avoid any poor user experiences,? he ...
    05/13/2013 - 10:59 pm | View Link
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