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Google Gets 80% You-Got-Squashed-By-Facebook-Discount On MySpace Search Deal

Google is set to renew its search deal with MySpace at a more “realistic” price than the $900 million guarantee it paid out four years ago, Kara Swisher reported yesterday.

Senh: Heh, Google got jipped four years ago because they bought into the hype. The click-through rates on social networking sites are too low compared to content sites, so Google overpaid.

 

MySpace Bleeding Money; News Corp Promises 'Overhaul' Soon

The category of News Corp's business that includes MySpace lost $174 million in the fourth quarter, worse than the $136 million it lost in the same period last year, the parent company said on its earnings call this morning.

Senh: I wonder if more cuts are on the way, especially if the Google deal is significantly reduced. It's still the second largest social networking site on the web. Twitter, with all its hype, is still not making much money and lower traffic.

 

Facebook Hits New Traffic Record

Facebook has more users than ever, says comScore. With its most recent privacy backlash seemingly behind it, Facebook surged ahead to a new traffic record in the U.S. during the month of June. According to comScore, the social network pulled in more than 141 million unique visitors in the U.S. during the month, beating its previous record (set in May) by better than 11 million.

Senh: Impressive. I wonder if it's the social plugins that sparked the privacy concerns the reason for Facebook's growth for the last couple months. Myspace isn't growing anymore, but it seemed to have stabilized, which isn't too bad if the company budget accordingly. Twitter seems like its gotten as big as it could get. Maybe now they can finally focus on monetization.

 

Co-president Hirschhorn to leave MySpace

Co-president Hirschhorn to leave MySpace

After just four months on the job, co-president Jason Hirschhorn is leaving the struggling social networking site, MySpace. The other co-president, Mike Jones, will now lead the company. Hirschhorn confirmed his departure on Twitter.

 

How MySpace Plans to Become the Best Place to Play Games

MySpace has launched a new initiative to invite social game developers like Playdom, Zynga

 

MySpace looks to the past for its future

The social networking site plans to return to its roots by pushing entertainment content and jettisoning portal-like features. In a last-ditch effort to revive struggling MySpace, owner News Corp. has adopted a new strategy that it hopes will give the site's millions of users a reason to keep coming back.

 

Loving Google Buzz So Far

Some features just make sense. Google Buzz is one of them. It's nothing new really. It's just Twitter integrated within GMail, and with commenting, it looks a lot like Facebook.

 

My Take on the Flixster Acquisition of Rotten Tomatoes

My Take on the Flixster Acquisition of Rotten Tomatoes

Like most, I originally thought News Corp was acquiring Flixster. Instead, it was Flixster acquiring Rotten Tomatoes. I think it's a great fit. Rotten Tomatoes's aggregated critics ratings combined with Flixster's user ratings, Rotten Tomatoes's premium content combined with Flixster's user-generated content. The combined audience of 30M worldwide uniques definitely puts them up there with Yahoo! Movies and Moviefone, the second and third largest movie sites on the web respectively. IMDB is number one, by far. And it's gonna be tough for Flixster/RT to surpass them. When you search for a movie or celebrity, IMDB is usually the first result on Google (and other search engines); and that's the main reason for its dramatic growth in the last couple years. If Flixster/RT can become a more authoritative source than IMDB and surpass its rankings in search engines, then it can become numero uno. If not, being number 2 ain't bad.

 

MySpace To Push Updates To Google In Realtime

"Realtime" is the hot buzzword right now, and Google and MySpace appear set to further it along with a new agreement that will see Google serve up search results from MySpace in realtime. What these means is that all publicly available data that's on MySpace will be available to Google within seconds, we've learned.

 

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