Fashion, Spanx | featured news

Turning $5,000 into $1 billion with panties

Sara Blakely

From a woman who sold fax machines door-to-door to creating a world-famous range of shaping bodywear worn by celebrities, Sara Blakely's career trajectory has been anything but usual. No Ivy-League MBA in sight, Blakely has helmed Spanx, a company that produces slimming bodywear -- bras, panties and more -- to a presence in more than 50 countries and an estimated value of over $1 billion, according to Forbes. With product names such as "Bra-lellulah" and headquarters complete with boudoir-like red walls, Blakely's empire is the opposite of corporate. Even the inspiration behind her privately-held company is like no other -- her own rear.

 

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