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Confirmed: IGN Buys UGO, Hearst Gets Equity In New Venture That Will Soon Spin Out

News Corp's IGN gaming and entertainment property has just acquired Hearst's gaming and entertainment property UGO, we've confirmed with the company. And yes, the move is step one towards News Corp. spinning out IGN as its own property sometime relatively soon, we're told.

 

Was It Google That Killed MySpace? : Tech News and Analysis «

Most Internet analysts suggest that MySpace fell from grace because it crumbled in the face of stiff competition from Facebook. But a Reuters report suggests that it may have been Google that dealt the fatal blow by accident as long ago as 2006.

 

News Corp. Unloading MySpace. So What's It Worth? A Timeline

News Corp. Unloading MySpace. So What's It Worth? A Timeline

News Corp. isn’t ready to pull the plug on MySpace just yet, but it is prepared to cut the cord. CEO Mike Jones told employees yesterday that the media conglomerate is “exploring strategic options” for the past-its-prime social network. That could mean a sale, a merger (Yahoo could be a candidate) or a spinoff. The last scenario is the most likely, reports The Wall Street Journal.

 

Myspace Layoffs on Tuesday

Myspace Layoffs on Tuesday

Long-rumored layoffs at News Corp.'s Myspace social-networking site will be announced Tuesday. More than 500 jobs are expected to be cut.

 

MySpace Bleeding Money; News Corp Promises 'Overhaul' Soon

The category of News Corp's business that includes MySpace lost $174 million in the fourth quarter, worse than the $136 million it lost in the same period last year, the parent company said on its earnings call this morning.

Senh: I wonder if more cuts are on the way, especially if the Google deal is significantly reduced. It's still the second largest social networking site on the web. Twitter, with all its hype, is still not making much money and lower traffic.

 

News Corp. unloads Beliefnet

News Corp. said Friday it has sold Beliefnet, a website it purchased three years ago that caters to a community seeking spiritual content based on a large number of religions and even atheism.

 

MySpace looks to the past for its future

The social networking site plans to return to its roots by pushing entertainment content and jettisoning portal-like features. In a last-ditch effort to revive struggling MySpace, owner News Corp. has adopted a new strategy that it hopes will give the site's millions of users a reason to keep coming back.

 

My Take on the Flixster Acquisition of Rotten Tomatoes

My Take on the Flixster Acquisition of Rotten Tomatoes

Like most, I originally thought News Corp was acquiring Flixster. Instead, it was Flixster acquiring Rotten Tomatoes. I think it's a great fit. Rotten Tomatoes's aggregated critics ratings combined with Flixster's user ratings, Rotten Tomatoes's premium content combined with Flixster's user-generated content. The combined audience of 30M worldwide uniques definitely puts them up there with Yahoo! Movies and Moviefone, the second and third largest movie sites on the web respectively. IMDB is number one, by far. And it's gonna be tough for Flixster/RT to surpass them. When you search for a movie or celebrity, IMDB is usually the first result on Google (and other search engines); and that's the main reason for its dramatic growth in the last couple years. If Flixster/RT can become a more authoritative source than IMDB and surpass its rankings in search engines, then it can become numero uno. If not, being number 2 ain't bad.

 

Flixster Acquires Rotten Tomatoes

Flixster Acquires Rotten Tomatoes

Flixster just announced that it has acquired Rotten Tomatoes, the popular movie review site, from IGN Entertainment. IGN is a division of Rupert Murdoch's News Corporation.

 

Drive-by Traffic, They Say It Like It's a Bad Thing

Drive-by Traffic, They Say It Like It's a Bad Thing

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

 

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