New York Times, Subscription | featured news

So, 100,000 new digital subscriptions in four weeks for the nation's third-largest newspaper -- is that an impressive figure? "If you're The New York Times, no," said Alex Daley, an analyst for Casey Research. "The New York Times is the Apple of the journalism world," he added.

The New York Times rolled out a plan on Thursday to begin charging the most frequent users of its Web site $15 a month in a bet that readers would pay for news they have grown accustomed to getting free.

By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.