Subscription, Ipad | featured news

Apple appears to have reversed its guidelines for magazine and newspaper subscriptions purchased in its App Store, in a big victory for publishers who blanched at the original terms.

Apple has agreed to allow publishers to sell subscriptions through its popular App Store, an issue that has been a source of contention since the iPad went on the market.

The New York Post is the latest newspaper to cross the iPad barrier, with a new, full-content tablet.

By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.