Marketing, Newspapers Vs. News Aggregators | featured news

Drive-by Traffic, They Say It Like It's a Bad Thing

Drive-by Traffic, They Say It Like It's a Bad Thing

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

 

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