Digital, Ipad | featured news

... Yes, the words are the same, whether perceived on paper or on a small, illuminated screen. But the experience is not. One can read “One Hundred Years of Solitude” on a Kindle or an iPad, but one cannot see, hear, feel and smell the story in the same way. I’m unlikely to race to the sofa, there to nuzzle an electronic gizmo, with the same anticipation as with a book. Or to the hammock with the same relish I would with a new magazine. Somehow, napping with a gadget blinking notice of its dwindling power doesn’t hold the same appeal as falling asleep in the hammock with your paperback opened to where you dozed off.

In my teens, I never went on vacation without my yellow Sony Walkman. Today's travel gear may be more sophisticated, but the premise is the same: high tech toys that help out when it's time for R&R. When I'm leaving on a trip, I spend hours syncing iPads, iPhones, and eReaders with my media library so I can watch new episodes of AMC's "The Killing," listen to tech podcasts, or read ebooks. But you need fun gear to play all of this digital content too.

Last week, a consortium of Dutch publishers unveiled the so called “delay app”, which allows the reader to choose a story to read while waiting. It allows the user to chose a story from a well-known Dutch author to match the time you spent waiting, from 5 to 60 minutes. It still has some issues: the app contains a certain amount of stories so no new content can be added and it is only for the iPad and iphone.

GIGAOM's Darrell Etherington makes some good, if obvious, points about how magazine publishers.

By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.