Tv Ratings, Dvr | featured news

Some television executives have blamed use of digital video recorders as a reason for sharp declines in "live" viewing of most major broadcast networks this fall. But data capturing a full week of delayed viewing through DVRs reveals nearly identical audience declines. The data are likely to underscore concerns about traditional television viewing, suggesting that people are either watching broadcast television shows through on-demand services, or are turning to alternatives such as online video.

Much of the prime-time audience lost to NBC when Jay Leno moved into prime-time has gone not to its rivals but the digital video recorder.