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Amazon Acquires Quidsi, Diapers.com Parent Company, For $500 Million

Amazon Acquires Quidsi, Diapers.com Parent Company, For $500 Million

Rumor of this buyout has been zipping over the web all weekend, but Amazon has finally confirmed: It's acquired Quidsi, the parent company of online retail sites Diapers.com, Soap.com, and BeautyBar.com. The deal is remarkably similar to the one it did last year with Zappos, purveyors of footwear to the Internet-minded.

 

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