Marketing, Ron Johnson | featured news

Struggling J.C. Penney fires its president

J.C. Penny

J.C. Penney Co.’s transformation team started to unravel on Monday. Penney president Michael Francis was fired after only eight months as the No. 2 executive at the Plano-based department store chain. Francis’ abrupt departure appears to be another corrective step from CEO Ron Johnson, who recently acknowledged that Penney’s marketing message has confused shoppers.

 

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