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Nielsen to Gauge Online TV Viewing

Nielsen is taking a step towards extending its TV-ratings business to measure online viewing, aiming to gauge how much viewership has drifted away from traditional TV to online outlets.

 

Study: 1/2 of Netflix users watch via game console

A new Nielsen survey finds that in the battle between screens, Netflix users are opting for TVs and Hulu users are siding with computers.

 

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