A United Kingdom advertising authority recently gave the country’s businesses a refresher on which words are kosher to use in advertisements. The Committees of Advertising Practice (CAP) updated its guidelines this month on offensive language in non-broadcast ads, but the CAP emphasizes that its recommendation on language “does not constitute legal advice.” Here’s what’s been given the OK in the U.K.: “Bloody,” “shag,” “slag,” “piss,” “pee,” and “balls” are acceptable when targeted appropriately Subtle word play like “Give a fork about your pork” Here’s what hasn’t: “Fu—k” and “cu—t” should generally not be used in marketing communications as they are very likely to offend Double entendres suggesting offensive concepts are unacceptable, and banned examples include “Poker in the front .