When looking for recommendations on what to buy, popular social media influencers and celebrities are always around to peddle the hottest item of the moment. But some may reconsider their spending habits after looking through TikTok’s “de-influencing” campaign, which shares what viral products are not actually worth buying. The app’s “deinfluencing” tag with over 50 million views, is a hub to thousands of videos of TikTokers debunking the influencer allure of cult-like internet products, particularly in the beauty realm.