BI Intelligence The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. More millennials are moving toward digital banking, and as a result, they're walking into their banks' traditional brick-and-mortar branches less often than ever before. This generation accounts for the greatest share of the U.S. population at 26% and the employed population at 34%, so it's easy to see why their behaviors and preferences will have a profound effect on the future of the banking industry, particularly with regard to the way banks interact with their customers. Third parties are expanding their role in providing services that consumers use to manage their money.
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