Similar Stories to Trump And The Weird Attention Economy Of Facebook on Bing News

Cory Doctorow, Boing Boing
Fri, 02/23/2018 - 5:37pm

When you try to buy online ads from Facebook's self-serve ad-auctioning platform, merely being the highest bidder isn't enough to guarantee that your ads will get through: Facebook multiplies your bid by a software-generated prediction about how responsive the audience will be to it, so the clickbaitier your ad is, the less it costs to place it. (more…)

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