Similar Stories to Unilever Presses Digital Influencers To Drop Bots, Fake Followers on Bing News

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce Monday that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]

Topics:  dove   lipton s   hellman s    at unilever   influencers   followers   
BING NEWS:
  • Many of the best-known social-media influencers are literal unknowns. Anonymity provides cover as they peddle disinformation.
    The Elon Musk–owned social platform X reportedly financially rewards these purveyors of false information, as long as engagement is high.
    05/4/2024 - 10:53 am | View Link
  • More

 

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