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Almost every internet personality creating content on social media has the same goal: become a TikTok star by making posts that hopefully go viral and earn money. The major challenge facing all of them is figuring out how to sustain that popularity and translate it into a prosperous career. That’s where management companies come in—they play a part by helping creators devise posting plans and finding publicity opportunities.

Gaten Matarazzo is recalling an uncomfortable moment he had with a fan. The Stranger Things star, 21, revealed the comment he recently received from a woman in her 40s.  "She goes, 'I've had a

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