With packaging that looks like beer and cigarettes, water is positioning itself as your next vice. Last summer, a new beverage brand hit the market. Accompanying the product release was a two-minute promotional video with some eye-catching details: a man in a skull mask cracking open a cold one to some death metal, a bikini-clad woman emerging from a lagoon in front of an industrial plant, and some seemingly intoxicated shenanigans in a kiddie pool.
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Grace Snelling, Fast Company
Sat, 05/04/2024 - 6:00am
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