Why? The main reason is that – when properly deployed – it works. Using data science can do any of the following for your business: increase sales, increase the speed and efficiency of our marketing activities, lower marketing costs, deploy limited budgets more effectively, increase the ROI of marketing efforts, drive the top and bottom line of companies, increase brand, product, and service share. The list could go on, but the point is: data science has become a business imperative. How does…