Similar Stories to Why Walmart Launched A Premium Grocery Label, With Fancy Branding To Match on Bing News

The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point.The discount retailer is pitching the new brand to shoppers looking for “elevated culinary experiences,” according to the company.

BING NEWS:
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  • Walmart says more diners are buying its groceries as fast food gets pricey
    its new grocery brand, Bettergoods. The premium line includes unique flavors and merchandise tailored for more health-conscious customers or ones with a special diet, such as gluten-free or plant ...
    05/16/2024 - 7:18 am | View Link
  • Why Walmart launched a premium grocery label, with fancy branding to match
    Walmart’s new private label brand, Bettergoods ... and product offerings of more premium competitors, the goal, says Walmart vice president of creative and design David Hartman, was to create ...
    05/1/2024 - 1:49 pm | View Link
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