“Get Brexit Done.” That was the slogan repeated on every billboard, pamphlet and doorstep during the Conservative Party’s campaign for the U.K. election, held on Thursday. And when the results came through overnight, it was clear those three words had helped win Boris Johnson’s party an overwhelming majority, with at least 364 seats in parliament up from 318 two years ago, the party’s biggest victory since the 1980s under Margaret Thatcher. The “Get Brexit Done” slogan “obviously played a part” in Johnson’s victory, says Tim Bale, professor of politics at Queen Mary, University of London, “partly because it appealed to leavers but also because it appealed to some remainers who are sick to the back teeth of Brexit and want to get it over with.” The additional seats won by the Conservatives largely came from the “red wall,” a swath of largely ex-industrial, working class areas traditionally held by the Labour Party — but also ones where people overwhelmingly voted to leave the European Union at the Brexit referendum in June 2016. Three and a half years later, Britain is still a member of the European Union, despite Brexit overwhelming the news cycle.

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