In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios.
By BROOKS BARNES, NY Times: Entertainment
Sun, 11/23/2014 - 4:12pm
In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios.