After spending much of the past few years as one of the handful of companies who could justifiably regard the Great Recession as a blessing, the company that gave the world the Happy Meal, Ronald McDonald and those iconic "golden arches" was rudely reminded earlier this month of what life's been like for most everyone else: After posting some paltry numbers for third quarter revenue, income and earnings, McDonald's saw its stock drop by as much as 58 cents.

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