1. Twitter reported a 124% increase in year-on-year revenue. Ad Age reports 89% of that can be attributed to ad revenue, and of that, 81% came from mobile advertising. 2. Mountain Dew tested out Twitter's click-to-call feature to promote Baja Blast, one of the product's limited time flavors. When users tapped the call button on their phones, they heard a recording of spokesperson Paul Rodriguez and then had to leave a message if they wanted a chance to win one of the last ten cases of the product.
10 Things In Advertising You Need To Know This Morning
Katie Richards, Business Insider
Wed, 07/30/2014 - 6:21am
Topics: ad age mountain dew baja blast paul rodriguez police uk operation creative will ftc a rhode island-based nail onespot ad exchanger the washington post 8 even project wall street journal mtv video music awards digiday join twitter a facebook youtube snapchat users people online site reported reports revenue skip surveyed time product
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