1. Twitter reported a 124% increase in year-on-year revenue. Ad Age reports 89% of that can be attributed to ad revenue, and of that, 81% came from mobile advertising. 2. Mountain Dew tested out Twitter's click-to-call feature to promote Baja Blast, one of the product's limited time flavors. When users tapped the call button on their phones, they heard a recording of spokesperson Paul Rodriguez and then had to leave a message if they wanted a chance to win one of the last ten cases of the product.
Similar Stories to 10 Things In Advertising You Need To Know This Morning on Bing News
Katie Richards, Business Insider
Wed, 07/30/2014 - 6:21am
Topics: ad age mountain dew baja blast paul rodriguez police uk operation creative will ftc a rhode island-based nail onespot ad exchanger the washington post 8 even project wall street journal mtv video music awards digiday join twitter a facebook youtube snapchat users people online site reported reports revenue skip surveyed time product
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