The 10 Things In Advertising You Need To Know Today

hroberts@businessinsider.com (Hannah Roberts), Business Insider
Wed, 10/26/2016 - 11:55pm

Getty Images/Chip Somodevilla Good morning. Here's everything you need to know in the world of advertising today. 1. A question about "grand strateg"' that made Tim Cook unhappy on Apple's earnings call was based on a theory by a Harvard professor. The theory posits that people buy solutions to problems, not products. 2.

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