The 10 Things In Advertising You Need To Know Today (goog, Nflx)

Here’s what Gen Global wants from employers—and how employers can attract global talent. “Gen Global” has entered the chat—and the workforce. Gen Global is a new generation of workers that wants growth opportunities, diverse experiences, workplace flexibility and independence associated with global companies.

Bubble, a skincare brand with a cult following among Gen Alpha, is partnering with Disney on two skincare kits aimed at tweens. Today’s tweens, as you may have heard, are crazy about skincare. Hoards of 8- to 12-year-olds are flooding Sephora en masse. And despite the fact that their skin is as dewy and pore-free as it will ever be in their lifetimes, brands and influencers have somehow convinced these children that they need nine-step skincare regimes.

Snohetta’s new “triple-zero” office building doesn’t buy energy for heating, cooling, or ventilation. In a typical office building, there are thousands of feet of vents along with fans that push around air. A new mixed-use building in Oslo doesn’t have any of these—and it also doesn’t have any HVAC bills.“We have a triple zero goal for this project that we wouldn’t have to buy any energy for heating, ventilation, or cooling,” says Anne Cecilie Haug, the lead architect on the project for Snøhetta, the firm that designed the building.

The death of her dad and, 10 years later, a debilitating bicycle crash taught this edtech CEO and founder how succession planning is key to safeguarding organizations against disruption. Life happens. Loss, illness, injury, family drama, or other challenges. No one is immune to the ups and downs of being human.

When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. Since 2007, I have been immersed in the public relations field. Initially, I did this at communications agencies and as an independent consultant, until in 2020, I founded my own strategic communications firm.

On April 11 and 12, 2024, the Alabama Entrepreneurship Institute (AEI) at The University of Alabama hosted the 2024 annual Edward K. Aldag, Jr. Student Business Plan competition. About 60 teams put together business plans and videos, and then on the first day of the event they answered questions from judges.