[...] the company still faces stagnant user growth, has never made a profit and even reported a quarterly revenue decline Wednesday, a first since going public. Anything he tweets can serve as fodder for social media, TV news shows and, often, late-night comedy. Analysts say Twitter’s user engagement — how often people respond, retweet or “like,” for instance — likely benefited from “political discourse” in the first quarter. More users, of course, mean more advertising revenue for the companies, since businesses try to reach as many eyeballs as possible. Excluding stock compensation expenses and other one-time items, the company earned 11 cents per share in the latest quarter, down from 15 cents a year earlier. With its slogan “it’s what’s happening,” Twitter has been trying to corner the market for real-time information, to be a place where people can go to find out what’s going on in the world and talk about it with friends and strangers. [...] it’s not just politics, but also sports events like the March Madness college basketball tournament or World Cup soccer, not to mention the stuff seemingly made for Twitter, such as the outrage over the dragging of a paying United passenger off a full flight to make room for crew. [...] in the wake of such setbacks, competition is growing. Besides Facebook and Instagram, Twitter is also vying for advertising revenue from Snap Inc., the owner of Snapchat.
1st Twitter Revenue Drop Since Ipo, But Stock Rises
By Barbara Ortutay, San Francisco Chronicle: Business
Wed, 04/26/2017 - 3:06pm
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