2 Strategies For Creating Top-of-funnel Marketing Content

Walter Thompson, TechCrunch
Mon, 09/28/2020 - 9:37am

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor Earn the best backlinks with high-quality content and digital PR We throw away 80% of our content ideas, and you should too Even when you’re excellent at making the sale, you still need people to know you exist in the first place. Content is excellent at making the case for your product or service, but it also excels at providing value to potential customers in a more tangential way, introducing them to your brand and building awareness and authority. Here’s how utilizing content marketing and digital PR can make huge strides in getting your brand name out there. Ranking on-site content for awareness keywords When on-site content you created ranks well in the search engine results pages (SERPs), that doesn’t just mean you get more traffic (although that’s certainly a major benefit). You’re also getting your brand name in front of searchers because you’re appearing in the results.

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