$200 Million And Rising: Hollywood Struggles With Soaring Marketing Costs

Pamela McClintock, Hollywood Reporter
Thu, 07/31/2014 - 5:00am

One studio head calls it “the single most discussed and debated issue in Hollywood” as marketing spends skyrocket, summer box office declines in the U.S. and everyone fights to find audiences overseas.read more

Topics: hollywood u.s marketing

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$200 Million And Rising: Hollywood Struggles With Soaring Marketing Costs

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