Launching a product is hard to do. "Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan." That's part of the reason that the most heavy-hitting names in business — from Pepsi to Netflix, Microsoft to McDonald's — have had some of the biggest belly flops.
Similar Stories to 22 Of The Most Epic Product Fails In History on Bing News
Drake Baer and Jay Yarow, Business Insider
Thu, 07/31/2014 - 2:06pm
Topics: the new launch plan. edsel schneider julie hall netflix microsoft mcdonald here aimee groth but americans content ford motors mercury sony betamax the new coke in classic see business insider pepsi ford ford betamax sony vhs coke new coke ok epic product fails market launching million started car failure taste
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