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Bookmark or Share- New Coke: The Most Memorable Marketing Blunder Ever?The events of the spring and summer of '85 — pundits blasting the "marketing blunder of the century," consumers hoarding the "old" Coke, calls of protests by the thousands — changed forever The Coca‑Cola Company's thinking.
- On This Date In 1985 Coca-Cola Became New Coke But Not For Long - NewsweekOn April 23, 1985, Coca-Cola announced they'd changed the formula of their ultra-popular drink. You may be asking why: why would such an iconic, widely praised soft drink change the formula...
- New Coke - WikipediaNew Coke. New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April, 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
- New Coke debuts, one of the biggest product flops in historyOn April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New Coke, as it is called ...
- Why Coca-Cola's 'New Coke' Flopped | HISTORYStories. Why Coca-Cola’s ‘New Coke’ Flopped. Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic. By: Christopher...
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