When Jeffrey Katzenberg was at the phase of his career in which he was dispatched to get people coffee, he says, he never just got coffee. “I came back with coffee an omelet, a bagel or whatever” the now-storied movie executive says. He wanted fame and fortune and he had a strategy for getting it, which he sums up in two words: exceed expectations. That credo, and his success in applying it, has carried Katzenberg to giddying heights in the movie industry, where he has made his name championing unlikely bets, and often overdelivering on the results.