As Intuit (NASDAQ: INTU) transitions its financial products to the cloud, lots of new opportunities for new offerings and deepened customer relationships are presenting themselves. Highlighting one way Intuit is benefiting from these trends, Intuit's growth rates in its small business online ecosystem revenue has been accelerating -- from 26% year-over-year growth in the first fiscal quarter of fiscal 2017 to 35% in the first fiscal quarter of 2018.Of course, Intuit isn't the only financial-technology company vying for this fast-growing market.