Since the early 1990s, an explosion of media has continued to create new opportunities and new challenges to reach and connect with consumers. Between mobile, online, direct mail, print and in-store, more channels are available than ever before. But that also means more marketing messages competing for customer attention. Businesses, advertisers, and publishers are trying to figure out how to make it all work together to drive their marketing strategies. For many, printed material continues to…

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Topics:  marketing   
BING NEWS:
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