“For all other inquiries, please press…” Ah, that oh-so-familiar, automated customer service recording we’ve all come to know and loathe. It only gets better when the customer service rep is trained to stick to the script, or worse, read the user manual. It’s no wonder the terms “customer loyalty” and “customer service” have become an oxymoron for so many consumers today. Yet it doesn’t have to be this way.