John Chervokas, an advertising man and wordsmith who was credited with creating the "Please Don't Squeeze the Charmin" advertising campaign, has died at age 74.
Boston Globe: Entertainment
Wed, 07/27/2011 - 11:20am
John Chervokas, an advertising man and wordsmith who was credited with creating the "Please Don't Squeeze the Charmin" advertising campaign, has died at age 74.