While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors. We are going to look into the questions: “Why is native video advertising likely to replace TV?” and “who is driving the change?”.

Topics:  youtube   netflix   web   tv   advertising   digital age   continues   video   

 

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