Advice To Democrats: Don't Say 'recovery'

[...] Stan Greenberg, James Carville and others wrote that in head-to-head polling tests the mere mention of the word "recovery" is trumped by a Republican assertion that the Obama administration has had six years to get the economy moving and its policies haven't worked. The strategic advice comes at a time Democrats are working to maximize turnout, particularly among women, for the fall elections, when they face a determined challenge from Republicans vying to add control of the Senate to their seemingly secure House majority. In their memo for Democracy Corps and the Women's Voices Women Vote Action Fund, the authors propose that to boost turnout among their target groups Democrats should back an economic agenda that "puts working women first," and says that incomes are soaring only for CEOs and the top 1 percent of the country. Page Gardner of Women's Voices, listed as a co-author of the memo, said in an interview that for unmarried women and other key parts of the Democratic coalition, a message about the benefits of a recovery doesn't really reflect their lives currently.

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