AIDS survivors share stories of struggle at Pride While the DJ on the Salesforce float thumped EDM music and blasted some bubbles, and Amazon’s employees, dressed in shirts that said “Glamazon,” danced beneath a rainbow “Alexa,” a much quieter trolley waited for its turn to enter the parade. Tanner’s been coming to Pride for about 20 years since he founded Black Brothers Esteem, a support group for black men with HIV, something he said didn’t exist before for people like him.