Alibaba is investing big bucks into offline distribution. The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing. The deal itself is broken up into a few pieces.

Topics:  the chinese   singapore   hong kong   u.s    the deal   shanghai   jason nanchun jiang    alibaba-aligned   strategic opportunities    that s   alibaba s   qr   china s   chinese   focus   media   china   alibaba    new   retail   new   offline   reach   investment   outdoor digital   percent   buy   million   billion   isn   company   distribution   e-commerce   risk   option   screens   advertising   people   platform   customer   shopping   easy   cities   online   consumers   huge   

 

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