So very much data. And what to do with all of it? San Francisco's Flurry has its mobile analytics in 190,000 apps on Android and iOS. Yet over the past five years, the company has moved from business model to business model as iOS and Android have evolved. Now Flurry is using its know-how in optimizing and distributing apps as it crosses over into game publishing. The company is partnering with an arm of Activision, which is behind the Call of Duty franchise, to publish mobile games.