The Anti-brand Gets A New Brand

Katharine Schwab, Fast Company
Mon, 09/24/2018 - 2:00am

The Ad Council is changing–and so is its logo. Since the 1940s, the Ad Council has worked with the U.S. government and ad agencies to create PSAs that people actually pay attention to–it’s responsible for the fire prevention campaign Smokey the Bear, the slogan “friends don’t let friends drive drunk,” and initiatives urging people to “just say no” to drugs.Read Full Story

Topics: u.s psas smokey bear read full story ad council friends people

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The Anti-brand Gets A New Brand

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