Ap Interview: Coke Exec On 'adversarial' Ties With Critics

Sandy Douglas, president of Coke North America, said in an interview with The Associated Press that Coke is hoping to change its "adversarial" relationship with public health advocates. The phone interview took place Nov. 17, after Coca-Cola Co. learned the AP had obtained emails between the company and leaders of the Global Energy Balance Network, which was founded to fight obesity. The group says on its website that it received an "unrestricted gift" from Coke and that the company has "no input" into its activities. A proposal circulated at Coke also laid out a vision for a group that would counter the "shrill rhetoric" of "public health extremists" who want to limit or tax foods they deem unhealthy. After being contacted about the emails, Coke told the AP it accepted the retirement of its chief health and science officer, Rhona Applebaum, who initially managed the relationship with the group. When asked whether Coke was considering ending funding of industry groups such as the American Beverage Association, Douglas said: "It's safe to say that everything is under review and on the table."

 

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