Apple If you've ever developed an app for the iPhone or iPad, you've had to deal with Apple's App Store Review Guidelines. The lengthy list of rules encompasses many different areas, and Apple has just published a new page to explain what rules are broken the most often—and what developers can do to avoid rejection. Apple's graph (which reports app rejections for the week leading up to August 28) shows that "incomplete information" is the most frequent reason for rejection—this includes providing demo account credentials for apps that require an account, failure to adequately explain any special settings needed for evaluation, and failure to provide an accompanying demo video for apps that only work under specific circumstances (when attached to a particular piece of hardware, for example).