Apple’s marketing of iPhones as ‘water resistant’ without clarifying the limits of the feature and also having a warranty that excludes cover for damage by liquids has got the company into hot water in Italy. The Italian competition authority (AGCM) has informed the tech giant of an intent to fine it €10 million for commercial practices related to the marketing and warranty of a number of iPhone models since October 2017, starting with the iPhone 8 through to the iPhone 11, following an investigation into consumer complaints related to its promotion of water resistance and subsequent refusal to cover the cost of repairs caused by water damage. In a document setting out the AGCM’s decision dated towards the end of October — which was made public today (via Reuters) — the regulator concludes Apple violated the country’s consumer code twice because of what it characterizes as “misleading” and “aggressive” commercial practices. Italian consumer watchdog hands down €15M in fines to Apple and Samsung for slowing devices Its investigation found Apple’s iPhone marketing tricked consumers into believing the devices were impermeable to water, rather than merely water resistant — with the limitations of the feature not given enough prominence in ads.

Topics:  the italian   €15m   the agcm   xr   xs   we ve   apple s italian   february   os   france s   march   ingram micro   tech   data   €500m   apple s european hq   european commission state aid    in july apple   cjeu   eu   member states   italy   italian   agcm   october   agcm s   apple   samsung   apple s    a   september   france   europe    eu   commission   ireland   accused   misleading   iphone   water resistance   consumer   regulator   devices   contact   cover   competition   marketing   appeal   year   resistant   damage   warranty   device   operating   consumers   giant   fine   liquids   intent   related   deemed   charge   promotion   practices   feature   liquid   digital   investigation   excludes   authority   commercial   million   watchdog   notified   years   tax   taxes   aggressive   indicator   authorities   fined   profit   decision   refused   reported   
BING NEWS:
  • Apple on the hook for €10M in Italy, accused of misleading users about iPhone water resistance
    A third reported that their one-month old iPhone XR stopped working after coming into contact with water. Apple told them ... Two years ago Italy's competition watchdog also fined Apple and ...
    11/30/2020 - 4:41 am | View Link
  • Apple on the hook for €10M in Italy, accused of misleading users about iPhone water resistance
    Apple’s marketing of iPhones as ‘water resistant ... characterizes as “misleading” and “aggressive” commercial practices. Its investigation found Apple’s iPhone marketing tricked ...
    11/29/2020 - 11:41 pm | View Link
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