Apple Tax: Why Do Macs Hold Their Resale Value?

Justin Pot, MakeUseOf
Wed, 01/28/2015 - 6:00am

You’ve probably heard it before: Macs may cost more, but they hold their value. You get more of the up-front cost back by selling your Mac. Is this true, and if so why? Jeff Trachsel, the CMO of electronics reseller NextWorth, says Mac fans aren’t just crazy: the trend is real. “Apple products are generally worth about twice as much as other devices at the same period in their lifecycle,” he said in a Gizmodo article published back in 2013.

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Topics:  jeff trachsel   cmo   gizmodo   some quick   unscientific research this   tax   hold their resale   mac   i   do   cost   
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